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Getting a rough price and delivery estimate required users to make 50+ decisions across 21 steps before seeing any results. Most users dropped off or reached out to support because they couldn’t get quick answers to simple questions like “How much?” and “When will it arrive?”
Simplify the quoting experience by focusing attention on only the essential choices needed to generate an estimate. Surface price and delivery options upfront so users can make quick, confident decisions without navigating a maze of forms.
The purchase flow made printing feel harder than it should be. Users didn’t want to configure every detail—they just wanted to know how much and how fast. But the existing experience forced them through 50+ dropdowns before they could see a price. Most dropped off; those who persisted often guessed or called support.
To increase conversion and reduce support load, we set out to design a quoting experience that delivered fast answers while respecting the complexity of production and pricing systems.
The new Product Detail Page that increased conversions & NPS, while decreasing support tickets.
With so many options from binding types, custom coatings, to the logistics of getting the order, the purchasing experience was overwhelming.
With metrics flatlining, marketing needed a higher return on advertising spend and average order value before securing more budget.
Inundated with questions about the differences between binding types, coating options, and the print process, service reps struggled to keep up with support tickets.
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…a user’s words, not mine.
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